The one question I am asked multiple times per day is what do you do for a job?
For those of you who have followed my journey since the beginning would know that Baxter came to work with me from 3-8 months. I am extremely lucky to work in a company that allows this and an industry where this is possible.
So, what do I do?
For the past 10+ years I’ve worked in the Social Media/advertising space. It’s a space that I am obviously very familiar with and know that is only going to grow in size and power. My role is General Manager but I do a bunch of things aside from managing the day to day operations. I help with content strategies, pitch work, photography, content production, Facebook apps/competitions and advertising. We’ve somewhat recently delved into the VR/AR space which is so exciting and I am looking forward to seeing where that goes.
As you can see, I live and breathe Social Media why is why I sometimes need my ‘digi vacays’.
Alongside my full-time job, I’ve been a Photographer for the past 10 or so years. Photographing all things lifestyle. Weddings, Maternity, Births (yes, childbirth) and most commonly, Families. I LOVE creating memories for others to cherish for a lifetime. I have a real laid-back attitude and documentary style to my photos, capturing all those small details and emotions that are often missed.
I took a break from the Photography when I was pregnant with Baxter as it was simply too time demanding and from years of hard work, I was starting to burn out and lose my love for being behind the camera.
And with this much-needed break. The blog was born. I am one of those people who always need to be busy. I always have this burning desire to do better, do more and do amazing things. I was feeling pretty shitty pregnancy wise and had no idea if this was normal as everything I seen were these beautifully curated Instagram feeds of these amazingly gorgeous, glowing women. Here I was at only 13 weeks finding any excuse to wear fat pants and stay in bed ALL day. Admittedly, I had bloody cruisy pregnancies with both kids having no morning sickness or anything. For me, there was a lot of fear and anxiety at the thought of being responsible for a small human and these were the things I couldn’t find people talking about, opening up about or admitting. I decided to start documentary my pregnancy and thoughts via a secret blog that was not published or public. I shared it with a work colleague who thought it was really good (who was clearly already well aware of my humour and views on life). After a bit of convincing and self-doubt, the blog was published, the Facebook page was created and it’s all gone down-hill since there – haha.
The blog has and always will be a side thing. I am already so immersed in this social world through work and know how easy it is so get sucked into the vortex. And I won’t lie, sometimes I do. You focus on numbers and you lose sight of why you do it. I fell into that trap and quickly snapped myself out of it when I realised numbers don’t matter. Of course, it’s cool to know that so many people follow my journey through motherhood (or want to see me fail) but ultimately, I am doing it because it helps me to write/share and I’ve learned over the past 2 years that its helping others and for me, that’s a huge driver for me. After learning there is a huge need for mums and real honest support, a year ago I started ‘The Mum Hub’ which is a support group for mums which now has 19.5k members and is growing rapidly by the day. I have since had to create a team of 15 admin/moderators to keep the wheels turning who also share my vision and they do an amazing job. Maintaining such a high quality would simply not be possible without them.
For me, I would never turn the blog into a full-time thing. It’s not something that interests me and it was never my intention. In my own personal opinion (cue all the judgement from the people that do this) I feel that once it’s your full-time gig, you do NEED the money and therefore the blog gets more of a commercial edge to it and it shows in the content. To me, that loses a bit of authenticity and sometimes makes me wonder if the endorsement is genuine. This is not always the case, it’s just my personal opinion and observation.
I’ve turned down many paid opportunities due to the fact they have not aligned well with my brand + audience, or I truly do not believe it’s a good product therefore would not feel comfortable promoting it to you all.
So, you could say, I’m a pretty busy person (and you’d be right). After Lily was born I relaunched my Photographing, solely focusing on Birth + Lifestyle. But am super cautious on how much I book because obviously, I am a Mum of two and my kids also need my time and attention. All of the side things I do and enabling me to provide and create a better future for the kids and makes me a better Mum.
Lots of you also ask what Reuben does and how we manage the lifestyle we do with him being at home with both kids. He does work to, just around the kids. I just said to him, “what do you do babe?” cos’ I have no fucking idea haha (definitely not housework). He responded, “I’m an Automotive Performance Parts Broker, and I dabble in buying and selling performance vehicles”. So basically, he’s a wheeler dealer – and it works. He’s a real hoot as you would have worked out from our live chats and his ridiculous snapchats/instastories. Having the two kids home with him is currently working for us, it allows us both to work and maintaining some sanity while still paying the mortgage and ensuring the kids and entertained and cared for.
There we have it. This is me (and Reuben) in a nut shell (god I hate that saying).